Patches change. Tee stays.
Pink one Monday. Blue one Friday. Stars one week, lightning the next. The shirt is the constant. The character is the variable.
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One tee that keeps up with every phase.
DOODLE started with a wardrobe full of character tees nobody would wear anymore. The fix: one really good tee, a velcro panel, and patches that change as fast as kids do.
The DOODLE promiseBuilt for play. Built to last.
Built for play. Built to last.
Three things we kept watching happen. Three things DOODLE answers.
One tee instead of five.
Five character tees, half a wardrobe that stopped counting the moment the phase ended. We replaced all of that with one shirt and a small pile of patches.
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Outgrows phases, not the shirt.
Pokémon phase: March. Iron Man phase: June. Dinosaurs by August. Same tee through all of it — the obsession changes, the tee doesn't have to.
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The makers
Five people, one idea, a stubborn belief.
Five MBA classmates from Scaler School of Business, building DOODLE out of Bangalore. We answer every email ourselves.
R
Ronit Dadra
Co-founder
Pet patchStella the Star
L
Lakshay Vashist
Co-founder
Pet patchBruno the Bear
A
Ashutosh Bhavale
Co-founder
Pet patchRomy the Rainbow
R
Rohit Prasad
Co-founder
Pet patchPim the Penguin
A
Aditya Geda
Co-founder
Pet patchOtto the Octopus